America’s largest radio company turned to vCreative to improve efficiencies at all 858 stations. The successful rollout took only weeks to scale across all 151 markets. CFO at the time, Mitch Goldstein said, "I knew within the first week that PPO would save us millions."
As the largest hispanic radio and TV company in the United States, Univison’s traffic department manages a tremendous amount of inventory. vCreative helped them accomplish a corporate goal to centralize all traffic and continuity for every market from one location. This successful solution continues to improve with further integrations in the works.
The Cromwell Group is synonymous with quality local radio and leading voices in the community. They use vPPO corporate wide to bring together all 31 stations spanning 6 markets to collaborate and share voice talents to scale into all markets. The results have created a more diverse sound to their local commercials and promos.
EMF’s leadership and positivity is what defines them. We custom developed a cloud based solution to streamline their traffic and centralize production for their Networks. This included an integration with Counterpoint Traffic through an API and allowed them to focus more on their mission in the communities.
The official radio network of the NFL, GRAMMYs, and countless leading news, talk, and entertainment shows turned to vCreative to custom develop an internal production workflow for PDQ studios. The solution connects producers and tracks production requests from stations across the country to return top quality ads quickly.
Entercom Dallas was the first to roll out vCreative’s integration with Mr Master's AIM Service, which automatically ingests final spots with all the meta data, directly from vPPO into automation systems. This saves an estimated 2 minutes per order as well as eliminates errors that may occur with manual data entry.
“Our production director for our 27 formats says it is the 'best thing we have ever done'.”
Bud Walters, Founder/President, The Cromwell Group
“We use vCreative to work seamlessly across all of our markets to organize and execute our day to day operations.”
Mike McVay, EVP/Content & Programming, Cumulus & Westwood One
“It's readily accessible anywhere with an internet connection, helping us link teams in multiple buildings and multiple markets.”
Cristie Cummings, Regional Radio Traffic Manager, Summit Media Company
“vCreative has allowed our sales, traffic, production and creative team to seamlessly connect across the country.”
Darren Scott, Director of Creative Services, Vista Ideas Group – Vista Radio Canada
“We rely on vCreative to seamlessly connect Sales, Traffic, Production and Digital in real time.”
Paul Blanding, Director of Traffic Operations, Alpha Media
“vCreative gives me a quick overview of all of our projects and where they are in process.”
Stella Mars, Creative Services Director, Entercom - Boston
“Everyone can keep up with what everybody else is doing or has done in real time.”
Jarod Frank, Continuity Manager, Entercom - Houston
“The vCreative staff was very helpful in customizing their system to ours and has worked flawlessly from the beginning.”
T.J. Solis, CRSM Director of Sales Guaranty Media
“vPromotions is an amazing tool. We use it to efficiently schedule and track promotions from their sales beginnings to our programming execution and front desk fulfillment. The liner tool alone saves me hours a week.”
Matt Jones, Marketing Director, Cumulus Atlanta
“We LOVE vPromotions! Makes life a lot easier with keep track of contesting, remotes, and liners! It is all in one place!! Thanks so much!!!”
Patrick Scott, Promotions & Marketing Director, Cumulus Lexington