Babson Park, Fla. — September 14, 2021 — vCreative, a leading provider of media workflow solutions, announced today that Entravision Communications Corporation, a leading global media and marketing technology company, has completed its deployment of vPPO, vCreative’s cloud-based software for radio and digital.
vCreative has implemented its centralized, collaborative platform to connect all departments involved in the production workflow process across all Entravision locations to manage creative radio projects. From initial task assignments, talent selection and automated advertiser approvals, through to storage and delivery of all digital, local and agency assets, Entravision users now have complete visibility and control of the critical work that drives revenue for their company.
Entravision has also activated the vCreative integration with WideOrbit’s industry-leading end-to-end ad management platform, WideOrbit Traffic. This integration helps to eliminate duplicate entry and reduce the labor associated with the production workflow process.
Jeffery Liberman, President and Chief Operating Officer of Entravision states, “From the minute a sale is made, the comprehensive work to craft and deliver the best creative message for our customers begins. vCreative has helped us become more effective and precise with our work, allowing us to be efficient, giving us back time while still guaranteeing the highest quality product.”
“The past 18 months have forced us all to take a fresh look at how we operate and conduct our daily jobs. Entravision is a prime example of a company that has consistently focused on finding innovative ways to drive productivity and bring value to its customers,” said Susie Hedrick, vCreative’s CEO. “We are proud to offer additional time-saving technology to their employees, who can now focus more acutely on meaningful work for their customers.”
vCreative is the nation’s leading provider of media workflow solutions. Its cloud-based technology enables customers to thrive by eliminating errors and streamlining complex processes. It provides software products for radio, TV, network and digital media companies. vCreative helps to expand creative and promotional revenue by giving valuable time back to its users. vCreative serves more than 5,000 media clients including Audacy, Univision Radio & TV, Townsquare, Cumulus Media, Urban One, and many others. Learn more at vcreativeinc.com.
Entravision is a diversified global media, marketing and technology company serving clients throughout the United States and in fast growing population centers in more than 30 countries across Latin America, Europe and Asia. Our dynamic portfolio of services includes digital, television and radio offerings. Digital, our largest revenue segment, is comprised of four core businesses: Entravision Digital, Smadex, Cisneros Interactive and MediaDonuts. Entravision Digital provides branding and performance digital solutions to clients and small- and mid-size businesses throughout the world, including the U.S., Latin America and Europe. Smadex provides cutting-edge mobile programmatic solutions and demand-side platforms which enable advertisers to effectively execute performance campaigns using machine-learned bidding algorithms. Cisneros Interactive provides unique digital marketing solutions representing major global publishers and ad-tech platforms in Latin America, while also managing the leading digital audio network and solutions player Audio.Ad. MediaDonuts provides digital marketing performance and branding services in the Southeast Asia region and maintains unique commercial partnerships with some of the world’s leading digital publishers and social media platforms. Beyond the digital space, Entravision has 54 television stations and is the largest affiliate group of the Univision and UniMás television networks. Entravision also manages 47 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC. Learn more about all of our innovative media, marketing and technology offerings at entravision.com or connect with us on social on LinkedIn and Facebook.
Contact for Entravision:
Addo Investor Relations
Contact for vCreative:
SVP of Sales